I oversee and execute the editing, animation, and art direction of sports-focused social video content for an independent creator with over 300,000 YouTube followers, now partnered with The Athletic at The New York Times.

My role spans the full creative process, from shaping the visual identity and tone to crafting irresistible video edits and designing motion-graphic sequences. The content I produce is crafted to engage a large and growing sports audience while meeting the standards of a globally recognized media brand.

Within the first 2 months with the creator I achieved the following metrics across YouTube Shorts, Instagram and TikTok:

16 Unique Social Videos

VIEWS: 3,271,048
LIKES: 111,440
COMMENTS: 1688

Cross Platform Engagement Rate: 3.46%